Sunday, March 23, 2014

My understanding of chapter 3, Intoducing financial statements



Chapter 3: Introducing financial statements
               After the understanding of chapter 3, I find even more make sense about accounting isn’t just about numbers. It is to understand how the business is running. Thought it was making sense after chapter 1, I realize it makes more sense after specifically understood the financial statements’ definition.
              Knowing types of business could be organized, what business could provide or what can business do is part of knowing the business structure only. As investors, I personally recommend to understand more on financial statement as it provides accurate information which than make investment to be more accurate.
              Annual report is marketing document. I read it again and again and I now understand why it is a marketing document. The reason is because annual reports are to use to support the company so that it could attract more investor. To have more investor to support business to grow bigger than other business this is a part for growing in market of the industry. To be on top of the market you need to be strong and supported. So business made annual reports to attract more investor which than make sense than annual reports are marketing documents.
              Financial reports are included in annual reports. Annual reports also included accounting policies, footnotes (to support financial statements) and summary of key financial and non-financial information.
              Now I will tell you more about financial statement. Financial statements include the five elements of accounting. They are; assets, liability, equity, revenue and expenses. These are introduced and understood in chapter 1. One of the statements is call balance sheet. After understanding, I know that balance sheet is financial statement of the specific day, not annually. Usually it will be the as same date as the end of the normal tax year in the country. We can’t sit and wait for business to run and then get to know what is going on. We need to know what had happened before and what is happening so we could predict future. Balance sheet includes the assets, liability and equity of business. Which means greater assets of business is greater value of the business. But as investors I think it is more important about equity. This is mainly I will know how much investors are getting paid.
              Also, I understood that company could be more than one company. Which means parent company will have lots of subsidiary company. If I were to buy shares of subsidiary company, I would earn equity over that specific company, not the entire equity from what parent company earned.
              So why do we need to read more than balance sheet to understand the business? It is mainly because balance sheet only tells you what happened a day not entire year. Business is exchanging value every day. We need a wider statement to know what is happening. Income statement shows me the revenue and expenses of business. Which means this is where I will find out if the business is making profit or losing money.
              Statements of changes in equity are also important. As I might not get some of the value over income statement as it might be from other sources. Lastly I then need to look at cash flow statement. It tells me what the business uses the cash for. Now I understood that having cash is more important than anything else. As we need cash in company to survive the everyday movement of company. Financial statements give me an idea what I will earn of not what the owner will earn. As this statement separate the equity and the assets and liability of the business.
              I see that we need to have a structure to support the financial analysis than just looking at value of the statements. I must tell myself to understand the key aspects of business and the realities of the business, not just the value.
Question 1: What is wrong with just doing what ‘works’ in relation to analysing financial statements? There are plenty of experienced practitioners in our capital markets. Why do we not simply find out what more are doing and just do this ourselves? What do you think and why?
*As that is only a guess and is a very danger investment. It is because if we just simply look at what most are doing and do whatever they do is very brief of the knowledge that we have got. To understand the business and to have a safe investment, it is very important to understand the ideas and concept of company and knowing what the movement of the company is. Analysing statement let us understand what benefit to us is and what is benefit to the business.

Question 2: What is the benefit of having a structure, such as the du Pont’s framework, to help use ratios to analyse firm’s financial statements? Is it better (or worse) than simply doing what experienced practitioners do? Why or why not?
*To be honest I fist did not understand well so I did some research over internet to get the definition. The Du Pont’s framework is than understood to be a method that assets are measured at their gross book value rather than at net book value in order to produce a higher return on equity (ROE). It is a good analysis although is a longer process as it tells me what ROE can be affected by three things which is:
Operating efficiency, measure by profit margin
Assets use efficiency, measured by total asset turnover
-AND-
Financial leverage, measured by equity multiplier

No comments:

Post a Comment